Vogue
Makeup mogul Bobbi Brown doesn’t do the expected. The day after she left her eponymous cosmetics brand in late 2016, she was on to her next project: opening a boutique hotel. The property (debuting this March) is located not, as you might think, on a cobblestoned street corner in downtown Manhattan. Instead, it’s just under an hour away in the quaint town of Montclair, New Jersey.
The New York Times
From Bobbi Brown, a Boutique Hotel in New Jersey
The cosmetics entrepreneur and her husband have opened The George in suburban Montclair. The hotel is modern (though the building dates to 1902), friendly and fun.
Elle Decor
BOBBI BROWN’S THE GEORGE INN IS A COOL NEW HIDEAWAY FOR CREATIVES JUST OUTSIDE NYC
From makeup swatches to paint palettes, the legendary artist has a new calling.
NJ Monthly
The George, by Bobbi & Steven
Despite swank architectural elements, The George Inn in Montclair doesn’t take itself too seriously.
The Cut | New York Magazine
Bobbi Brown’s Guide to “the Brooklyn of New Jersey,” Home to Her New Hotel
The Real Deal
Redevelopment keeps Montclair on the map
The George, a hotel by makeup mogul Bobbi Brown and her developer husband, is one of a handful of prestige projects in town
